February 11, 2026

HIMS Stock Quote Price and Forecast

You’ve probably seen the ads for Hims & Hers on TV or social media, offering a modern way to handle everything from hair loss to mental health. But beyond being a popular brand, it’s also a company you can invest in, allowing you to own a piece of the business.

Owning a share of Hims & Hers stock is like owning a tiny slice of the entire company. When the business does well by attracting more customers and growing its sales, the value of your slice can grow, too. Understanding a stock is less about complex math and more about understanding the company’s story.

When you look up the HIMS stock quote, you’re often hit with a confusing screen of numbers. This guide cuts through that noise, focusing on the key details that reveal what’s going on with the business in a way anyone can understand. We’ll explore the business behind the brand and offer a clear way to evaluate telehealth companies, empowering you to move from a curious consumer to an informed observer.

What Does Hims & Hers Actually Sell? A Look at the Business Model

Beyond the catchy ads, the Hims & Hers Health business model is built on subscriptions. Instead of a one-time purchase, most customers sign up for recurring deliveries of medication and ongoing access to medical providers. This creates a steady, predictable stream of revenue for the company, which is something investors monitor closely when analyzing Hims’ revenue and earnings growth.

This subscription approach applies across a wide range of services. The company has moved far beyond its initial focus, now operating in three main areas shaping the telehealth market stocks outlook:

  • Men’s & Women’s Health: Including treatments for hair loss, skincare, and general wellness.
  • Sexual Health: Such as erectile dysfunction medication for men and birth control for women.
  • Mental Health: Offering access to online therapy and medication for conditions like anxiety and depression.

Because of this model, the single most important number for understanding the company’s health is subscriber growth. A growing subscriber base is the clearest signal that the company’s services are in demand and its marketing is working. A strong report on subscriber numbers often gives investors confidence and can push the stock price higher, while a slowdown can have the opposite effect.

How to Read a HIMS Stock Quote in 30 Seconds

When you search for the HIMS stock quote price, a few numbers give you a quick snapshot of its performance. You only need to know three things to get the basic picture.

First is the company’s unique code, or ticker symbol: HIMS. Every publicly traded company has a short ticker symbol to identify it on the stock market. This is how you find it on any investing app or financial news website.

Next is the share price. This is simply the cost to buy one single share, or a tiny piece of ownership, in the Hims & Hers company at that exact moment.

Example of a HIMS stock quote showing the ticker, price, and daily change.

Finally, next to the price, you’ll see the daily price change. This number, often shown in green or red, tells you if the stock is up or down for the day and by how much. It’s a quick way to gauge the market’s immediate reaction and leads to the logical next question: why is the price changing?

Why Is HIMS Stock Moving? Connecting News to Price Changes

A stock’s price is a real-time poll on how confident people are in a company’s future. When new information comes out, that confidence level changes, and so does the price. These news items are the primary drivers behind why a stock like HIMS moves up or down.

The most important news is the company’s own quarterly earnings report. This report shows how the business is doing, revealing details like Hims revenue and earnings growth. If Hims announces it signed up more new subscribers than expected, investors see that as a sign of great health. This boost in confidence often leads to more people buying the stock and can explain why HIMS stock is going up.

Information from outside the company can also have a major impact of competition on Hims stock. For example, if a large, well-known company were to launch a competing telehealth service, investors might worry that Hims could lose customers. This uncertainty could cause some people to sell their shares, pushing the price down. These price swings reflect expectations: good news builds confidence, while bad news creates doubt.

What Is a HIMS Stock Forecast? A Simple Guide to Analyst Ratings

After studying a company’s health, financial experts known as “analysts” publish their professional opinion on what the stock might do next. This is called a stock forecast. Think of it like a weather report for a stock; it’s an educated guess based on available data, but not a guarantee.

These forecasts often come with a simple rating. A “Buy” rating means the analyst believes the stock will likely rise. A “Hold” suggests it’s best to wait and see, while a “Sell” signals they think the price may fall. Alongside the rating, they give a “price target”—the specific price they predict the stock could reach within a year. A HIMS stock price target consensus is the average of all targets from the experts covering the stock, which summarizes the overall HIMS stock analyst ratings.

While a strong consensus can be a helpful guide for a HIMS stock price prediction 2025, it’s crucial to remember that even experts can be wrong. The market is unpredictable, and unexpected news can change the outlook overnight. Forecasts are best used as one piece of the puzzle, not a crystal ball.

Hims vs. The Competition: A Simple Breakdown

Hims isn’t alone in the digital health space. It operates in a crowded and fast-growing field, which means it must constantly fight for customers. This competitive environment is a critical factor influencing the telehealth market stocks outlook.

The company faces two main types of rivals. First are direct competitors like Ro, which offers very similar services. Then there are established giants, most notably Teladoc. While comparing Hims vs Teladoc stock performance is common, they have different models; Teladoc often works through insurance, while Hims sells directly to consumers.

This fierce competition has a direct financial consequence: high marketing costs. You’ve likely seen ads from Hims and its rivals everywhere. All that advertising is expensive and can squeeze a company’s profits. The impact of competition on Hims stock comes down to whether it can attract customers without overspending to be heard.

Hims’ main strategy is to build a powerful and trusted consumer brand. The goal is for “Hims” & “Hers” to become the go-to name for personal wellness, creating loyal customers who stick around. This focus on becoming a household name is a key reason some investors are optimistic about its future.

The Bull Case: 3 Reasons Investors Are Optimistic About HIMS

Despite intense competition, there’s a clear case for why many are optimistic about the company. For anyone asking, “Is HIMS a good long term investment?” the positive outlook, or “bull case,” centers on a few powerful trends.

These investors are betting on the company’s ability to capitalize on its strengths, and the argument rests on three main pillars:

  • A Huge and Growing Market: The telehealth industry is expanding rapidly. As more people turn to online healthcare, Hims is well-positioned to capture a piece of this growing pie.
  • Powerful Brand Recognition: In a crowded market, having a brand people know and trust is a massive advantage. Hims has spent heavily to become a household name, creating a loyal customer base that makes it harder for competitors to steal business.
  • A Clear Path to Profitability: For years, Hims spent more money than it made to attract customers. However, recent reports on Hims revenue and earnings growth show it is getting much closer to being profitable—the point where it makes more than it spends. Reaching this milestone would be a major sign of a healthy, sustainable business.

The Bear Case: 3 Key Risks to Consider Before Investing

No investment comes without potential downsides. The skeptical view, or “bear case,” focuses on significant hurdles that could stand in the company’s way. Understanding these challenges is crucial for determining a fair Hims stock buy or sell rating.

The primary concerns revolve around cost, competition, and control. Hims spends a tremendous amount on advertising to attract new customers. A key risk is whether customers will stick around if that spending slows down. The impact of competition on Hims stock is also significant, as both startups and corporations with deep pockets could fight for the same customers.

These worries can be boiled down to three main points:

  • High Marketing Costs: The company’s growth is heavily dependent on expensive advertising. A big question is whether it can become profitable while still spending so much to find new subscribers.
  • Intense Competition: The telehealth space is getting crowded. A move by a giant like Amazon or a major pharmacy chain could make it much harder for Hims to compete.
  • Regulatory Uncertainty: The rules for telehealth are still evolving. Future government regulations could create new, unexpected challenges for the entire industry.

These risks don’t guarantee a negative outcome, but they are the core reasons some investors remain cautious.

How to Decide for Yourself: A 3-Step Framework for HIMS Stock

You now see the story behind the HIMS stock quote: a fast-growing telehealth brand fighting for position in a competitive market. To turn this understanding into a clear decision for any company, you can use this simple, repeatable framework:

  1. Check Your Understanding of the Business: Can you explain what the company does and how it makes money in one or two sentences?
  2. Weigh the Potential vs. the Problems: What is the exciting opportunity (the bull case) and what are the biggest risks that could get in the way (the bear case)?
  3. Consider Your Personal Goals: Does this type of investment—with its specific level of risk and potential reward—fit your financial situation and timeline?

Applying this to Hims, the core question becomes: Do you believe its modern brand and rapid growth can overcome intense competition and achieve long-term profitability? Answering “Is HIMS a good long term investment?” for yourself depends less on a perfect forecast and more on your comfort with that specific risk-reward balance. This method gives you a way to make an informed choice you can feel confident in, turning the complex world of investing into a story you can understand.

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